This is the blog of a little juice company called Hello! We do what we like most: great drinks: smoothies, creamys and juices. Here you get to know everything about what we do.
I was born in cologne and I am an account director in the advertising industry. I started in smaller agencies in Cologne. Several years later I moved to Hamburg and became responsible for the marketing of Eastpak. Nearly three years later, in 1999, I moved back into an agency: Jung von Matt. I did sales literature for BMW and later the worldwide launch campaign for the new MINI. Since 2002 I am working as a freelancer and helping agencies and brands. But I always dreamed of my own brand. Here you can watch how it develops and hopefully how it gets sucessful.
3 Comments:
It is terrible .... In my opinion, it has nothing to do with a drink, and nothing that makes people want to buy it. It was never said who you target audience will be. Young, old, middle? From what I have seen I would say that you are trying to get the middle to old class with the names and designs you like. I dont know if that would be the BUYING class. Again, imo I would definitely go with something that catches ones eye in a store and tells him/her to take it and then buy it but so far none of these seem to be doing that. The THANKS design is nice but IT LOOKS JUST LIKE "SUNBURSTS" design....one that is being used over and over. I think you should step out of the box and give yourself a little nudge to do something a little more hip..... =)
just my 2 cents......
to you ^... make it better!
The point being is that even if someone made it look more hip and energetic (including the name) I doubt that it is what he wants. That was my point. If you are the one who deisgned this label.... then do NOT be offended, it is just my opinion that it does not work / fit for this concept..... maybe for a SHIRT ...
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