H****?
I came up with this very simple name this weekend and just visualized it very fast. I like the simple and friendly approach. It is very colorful and works in all different combinations...
Please post your comments!
2006-05-22
I came up with this very simple name this weekend and just visualized it very fast. I like the simple and friendly approach. It is very colorful and works in all different combinations...
Please post your comments!
About Me
- Name: Juergen
- Location: Hamburg, Germany
I was born in cologne and I am an account director in the advertising industry. I started in smaller agencies in Cologne. Several years later I moved to Hamburg and became responsible for the marketing of Eastpak. Nearly three years later, in 1999, I moved back into an agency: Jung von Matt. I did sales literature for BMW and later the worldwide launch campaign for the new MINI. Since 2002 I am working as a freelancer and helping agencies and brands. But I always dreamed of my own brand. Here you can watch how it develops and hopefully how it gets sucessful.
Previous Posts
- Visit Rio!
- Competition in Germany.
- My ideas for a brand name
- The range...
- Saturday Night Live
- Name / Design Contest
- Product in a bottle
- PET bottle
- Looking for a manufacturer
- Produce your own apple juice!
17 Comments:
It looks nice, but...it also looks very childlike...the name has no connection to the juice...the competitors are using similar design...
No connection to the product - that's right. But that does not mean, that it's bad at all. There are lot's of products which brand name does not have a connection to the product. In some cases that can be very attractive and can cause aditional attention.
The Design works fine for me so far.
I consider, that you can get problems in brand-protection especially in Germany. The brand name is an all-day-use-phrase. But ask your Lawyer in this case.
Good luck for now!
Daniel Peters
I like the simplicity and the friendlyness of "Hello". And I don't think, that a connection between juice and name is a must. I mean - Fanta is not a fruit, but it's definitely a good name, maybe because it leaves room for associations ("fantastic").
So why not "Hello"?
What I think of is a name that has some regional relation. The Smoothie comes from Hamburg. And the Hamburgian style of saying "hello" is "moin". I think, this could be nice as a name for the smoothie, as it sounds smooth and a bit weird and funny. And: I think, everybody in the world can say it.
I don´t like "hello" but "moin" is a good idea!
Is the Name Competition now over? I dont understand it.
Greetz
No, contest is not over. I just had an idea myself that I wanted to share...
question for the design part: will the best entry win the prize or only if you choose a design for your product?
If there is a best entry, I am going to take it for the final design. If I do not have a favorite among all entries and I need to develop something on my own there won´t be a prize. So do not spend too much effort in it, just send in some first rough ideas and discuss them with me...
Wow, many names! There is no favourite? You are a hard nut to crack :-))
The design should differentiate from the competitors. They using "comic" design for their products.
It is good to be a "hard nut" because you can´t change the name later!
"hello" is not a very good name for this brand. If you stay with your idea to have a link between the product and the name "hello" does not work. If you break up with your original intention there are better names than "hello". That is what I think. Think about the sound if someone orders a drink: "Hello, two `hello`lemon something please and one `hello`with strawberry" - awful... there has to be something better! stay tryin`
Do you allready received a design which you like? How many designs you received yet? Please hurry with your smoothie, I like to taste it!!
I received some designs, but nothing that was so good to show yet. But I really appreciate it, that people spend their time! Thanks for your support...
The overall look is quite interesting - but I second that opinion with the "childishness". To go for different colors with the different fruits is a good choice.
The name "Hello" is not the "buzz".
I read this blog and now I want to taste a smoothie. Would you give me one of your recipes? In common I am very lazy person but I want to try it! If i like it I order something in advance!
sure, just send me an eMail, tell me which one you would like and then I am going to forward you my recipe. In the near future I am going to post them here...
Looks too much like "FruchtBar" and is not sooo stylish. Misses the "buy-me" effect.
The name seems to be interchangeable, suits better to a newspaper imho.
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